“Business development is sales”.
“Business development is partnerships”.
“Business development is hustling” .
This is what most people will say when you ask them what Business Development is. At Imperial Research & Consultancy we believe “Business development is the creation of long-term value for an organization from customers, markets, and relationships” – Scott Pollack.
In the simplest terms, business development can be summarized as the ideas, initiatives and activities aimed towards making a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions.
Business development activities extend across different departments, including sales, marketing, project management, product management and vendor management. Networking, negotiations, partnerships, and cost-savings efforts are also involved. All these different departments and activities are driven by and aligned to the business development goals.
Our team of consultant have extensive knowledge and experience in business development. Let us know what your goals are and we will give you the right solution.