Paper Assisted Personal Interviewing – PAPI
PAPI (Paper and pencil interviewing) is the most frequently used method for data collecting. It represents a process of personal interviewing where the pollster holds a printed-out questionnaire, reads the question to the respondent and fills the answers into the questionnaire.
PAPI requires well-trained data collectors with good approach and communication. Our data collectors are fluent in all the official languages of South Africa and have the experience to to deal with sensitive information and confidentiality. This method is suitable for asking closed, e.g. multiple-choice questions, and for open-ended questions as well. Personal contact with respondents often elicits richer and more detailed responses.