“Research comprises “creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications.” 

   OECD (2015), Frascati Manual 2015.

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Qualitative Research

Our qualitative researchers use their experience to collect in-depth perceptions and descriptions of targeted populations, places, and events. Their findings are collected through a variety of methods, and often, our researchers will use at least two or several of the following while conducting a qualitative study;

  • Direct observation
  • Open-ended surveys
  • Focus group
  • In-depth interviews

Quantitative Research

Our Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.

Quantitative research focuses on gathering numerical data and generalising it across groups of people or to explain a particular phenomenon.

Desk & Literature Review

Some research questions can be answered without collecting data using qualitative or quantitative research methods. We instead utilise existing information and data that has already been collected by others (i.e., secondary data).
Our review identifies what similar work has been done, what works, and what doesn’t, so that you do not have to re-invent the wheel. The review ideally has recommendations to inform the need for a project and the project design.

We ideally follow the following steps when conducting desk research and literature review.

1. We select keywords/search terms.

2. We search for several relevant sources.

3. We select the relevant information.

4. We process the data for analysis.

Research Solutions
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Acquire detailed information of all the areas of business and use such information in maximising business growth, strategy formulation, policy making and make wise and informed decisions.

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