Computer Assisted Telephone Interviewing – CATI
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data.
Just as computers have replaced the clip board and questionnaire in face-to-face fieldwork, CATI has replaced traditional telephone interviews.
Interviews are carried out by telephone are guided by a questionnaire displayed on the screen of a computer. The interviewer records answers via the keyboard to correspond with the pre-coded responses displayed on the screen.
We use CSPRO software to to input the data. This allows us to minimise errors, allows for skip patterns and there is no risk of inputting a response to a wrong question.